Co-founder · CEO
Will Kerr
- LEADERSHIP EXPERIENCE
- Building & scaling digital businesses
- COMMERCIAL FOCUS
- Growth, M&A, AI ROI
Will brings deep commercial, technology and operating experience, with more than 15 years building and scaling digital businesses across Oceania, the UK and North America.
As CEO, Will leads Maveni's vision, commercial direction and technology. His focus is simple: AI that shows up in the numbers, through leaner operations, faster growth and new markets.
His background spans company building, P&L ownership, enterprise transformation and M&A technical due diligence for PwC and Deloitte. Trained as a software engineer and architect, he stays close enough to the technology to know what's commercially viable, what will scale, and where AI can materially change the economics of a business.
Co-Founder & Chief Commercial Officer
Katrina McClelland
- Markets
- China, UK and Europe, wider Asia, Oceania
- Advises
- NZTE panels
Katrina turns AI into measurable commercial returns for global brands, drawing on more than a decade taking beauty and skincare brands into new markets.
Katrina leads Maveni's commercial work with global brands putting AI into production. Working alongside the technical team, she scoped the commercial case, set the success measures, structured the pricing, wrote the commercial contracts and managed the client relationships on programmes that delivered ten times the weekly creative output at 67% lower production cost for a global footwear brand, and four times more qualified leads for a global healthcare group.
Her focus is where most AI projects fail: defining the return before work starts, structuring the deal and pricing, and changing how teams work so the results hold.
She brings more than a decade in global beauty and skincare. She leads international expansion for JUARA, the New York skincare and wellness brand, including signed distribution in China, and spent more than seven years as Head of Marketing for a natural skincare brand sold in six markets across Oceania, Europe and Asia. She has served on NZTE panels advising businesses on entering China.
She cofounded Zoe Communications in 1996, one of New Zealand's first web companies, and has built and sold three businesses of her own.
