Create more. Learn faster. Waste less.
Maveni Create is built on a brand’s guidelines, products and past campaigns, produces campaign images in every format each channel needs, and tracks how each one performs. For a global footwear brand, that meant ten times the creative each week, at 67% lower production cost.
Most brands can’t produce creative fast enough for every channel, and few know which images actually earned their spend. Maveni Create works within the rules the creative team sets, produces on-brand images in every size required, and tracks each one across the platforms it runs on, so every campaign starts from what worked last time.
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The challenge
Every channel needs its own sizes and formats, and campaigns need fresh images far more often than traditional production can supply. Photoshoots and design time are expensive, so teams reuse the same few assets or spend their time resizing instead of creating. Once images are live, their results sit in separate ad platforms, so it’s hard to tell which creative actually worked.
The approach
Each campaign starts from defined rules: approved references, locked product imagery and the brand’s own library of settings, subjects, composition and lighting. Any authorised member of the team can build a brief from these, without starting from a blank prompt. Maveni Create then produces the images in every size and format required, for social media, paid ads, email, the website and commerce channels, including Meta, TikTok, Google, WeChat, LinkedIn, Klaviyo and more. The team decides how much control to keep. They can approve every image before release, approve at the point it goes live, or let Maveni Create work within the agreed rules without manual review. This is set for each campaign and can change when the message, offer or risk changes. Every image produced belongs to the business.
The important design decision is to keep creative direction with people. Teams need to inspect, edit and approve an asset before it becomes part of a campaign. Agentic production should shorten the route to a useful draft while preserving that judgement.
From asset to campaign
Once images are live, each one is tracked individually across the platforms it runs on, and linked to production cost, media spend, attributed revenue and return. The team can see which creative delivered the strongest results, and the next brief builds on the concepts, formats and messages that performed best.
The impact
The creative team stops resizing and starts directing. With more images in every format, more ideas can be tested in market, and budget moves to the creative that returns the most. Every image stays on brand because it’s made within the team’s own rules, and every result shapes the next campaign. Production no longer limits how many channels, markets or campaigns the brand can run.
Outcome
Ten times the creative. Same team.